Marketing consulting
A tailored channel strategy and roadmap built around your business objectives, target audience, and competition.
CALLIDUS PIXELS SERVICES / 01—06
Ideas into
momentum.
From the first strategic question to the final frame, our services work together to help brands move forward.
Explore our capabilitiesOUR OFFERINGS
One partner.
Six ways forward.
Choose a discipline to explore, or see how each one can connect as part of a bigger plan.
01 / Integrated marketing
Marketing 360.
A connected marketing roadmap shaped around your goals, audience, and competitive landscape.
From conventional channels to digital and emerging media, Callidus builds a holistic plan that brings the right touchpoints together and helps your team focus on its core business.
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Conventional marketing
Radio, print, out-of-home, television, and other established channels selected to broaden relevant reach.
Digital marketing
Search, social, video, paid campaigns, content, web design, and development connected to a clear plan.
New-age marketing
Ideas and experiences using AR, VR, MR, XR, and metaverse platforms where they fit the audience and brief.
02 / Reach & performance
Digital Marketing.
Digital strategy, execution, and analytics that make it easier for the right people to find and choose you.
The source site positions digital marketing as a combination of practical channel expertise, considered content, and ongoing performance improvement.
Talk about this serviceSearch engine optimization
Keyword research, on-page and off-page optimization, website audits, and useful search-led content.
Social media marketing
Platform-specific strategy, compelling creative, and consistent publishing for channels including Facebook, LinkedIn, and Instagram.
Email marketing
Personalized campaigns with relevant subject lines, audience-aware content, and thoughtful timing.
Content marketing
Text, video, graphics, and podcast content planned to support your brand goals across channels.
Digital consulting
Strategy, paid campaigns, analytics, and AI or chatbot integrations that support better customer interactions.
03 / Creator partnerships
Influencer Marketing.
Creator collaborations built around a real fit between the brand, the audience, and the idea.
Callidus develops domain-specific influencer strategies, finds suitable creators across social platforms, and works with them to create content with a distinct point of view.
Talk about this serviceInfluencer strategy
A campaign approach matched to the audience, category, platform, and desired business outcome.
Creator discovery
Research and selection across areas such as health, fashion, food, sport, education, technology, and real estate.
Collaborative content
Video, graphics, and social content that combines clear brand communication with the creator’s own perspective.
Campaign analytics
Reporting on engagement, leads, and conversions to understand the results of the work.
04 / Visual communication
Graphic Designing.
Visual systems and design pieces that make your brand easier to recognise and understand.
The graphic design offer ranges from brand marks and campaign assets to print layouts and digital product interfaces, balancing creative expression with audience needs.
Talk about this serviceLogo design
Distinctive marks that can grow into a coherent and memorable visual identity.
Brochures & campaign print
Brochures, flyers, hoardings, presentations, leaflets, posters, stationery, banners, and standees.
Social media graphics
Platform-ready visual content that supports the message and invites people to explore further.
UI/UX design
Personalized mobile app and interface design for useful, intuitive digital experiences.
05 / Film & motion
Video Production.
A complete video process, from the first concept and storyboard to the final edit and distribution plan.
Callidus supports video pre-production, filming, post-production, and channel strategy so the finished work has a clear message and a purposeful place to go.
Talk about this servicePre-production
Concept development, brainstorming, storyboards, screenplays, messaging, and voiceover scripts.
Production
Filming and set work for explainer videos, interactive video, corporate films, animation, and product stories.
Post-production
Editing, finishing, and quality checks that make the story coherent and ready to publish.
Video marketing strategy
A channel plan for social platforms, YouTube, and search to build reach, attention, engagement, and leads.
06 / Digital experiences
Web Development.
Responsive websites designed to make a strong first impression and work as useful business tools.
The source site highlights scalable, feature-rich websites and e-commerce experiences, with ongoing support to keep them useful and performing well.
Talk about this serviceE-commerce websites
Interactive, secure storefronts using platforms such as Shopify, WooCommerce, and Magento.
WordPress development
Optimized websites for businesses across sectors including real estate, healthcare, education, and hospitality.
SEO-friendly builds
Website analytics, audits, and on-page and off-page improvements that support search visibility.
Website support & maintenance
Flexible hourly, monthly, or annual maintenance to keep your website current and performing.
A GOOD PLACE TO START
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